Semcon Design Days is a mix of meetings, inspiration and experiences, catered to the design community of Gothenburg and the world. An opportunity to make connections with diverse fields, which can lead to new and unexpected collaborations. Together we explore the cultural shifts that we are heading for, due mostly to the technological evolution of our time. Semcon Design Days is about leaving the everyday behind. A journey to learn from each other and to return as better creatives and managers.

Welcome to Semcon Design Days!

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Design Days

Come and join the Design for Human Behaviour conference on the 20th of September at Semcon HQ! A day filled with inspiration, information, and laughter as our panel of international speakers explore the topic of “Design For Human Behaviour”. There will be ample opportunities for networking with people from different industries as well. Together we will discuss the growing importance of understanding the myriad behaviours we as a species exhibit as well as the impact they have on the world around us. The question is, how does human behaviour affect your business? How can designers relate to the converging trends of big data, artificial intelligence, and behavioural economics? Let’s explore these questions and more!

Designer's Night

Do not miss the greatest design party this year! From 18:00 we open up the doors to our fabulous party terrace with the best sea view in town. Join us for drinks, food, music, dancing – and great company and networking with colleagues and friends!

Our theme for 2017

Join us in exploring the roots of our humanity and the path that we are on.

Semcon Design welcomes you to discover and discuss the challenges and opportunities which await, and invites you to help us ‘Design for Human Behaviour’.

Our Theme

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.”

- JOSHUA PORTER

Schedule

Wednesday the 20th of September 2017

Design Day conference & Designer’s Night

11:30

REGISTRATION


12:00

LUNCH

TBA


13:00

WELCOME AND INTRO TO THEME

Hosts: Åsa Sandberg and Torin Williams


13:15

PATHWAY – BEHAVING BADLY

Speaker: Dr. Samuel West


14:00

PATHWAY – INCLUSIVE BEHAVIOUR

Speaker: Karin Bendixen


14:50

COFFEE AND SNACK BREAK

Visit the Museum of Failure, check out talented future designers, or get a chance to network with colleagues.


15:30

PATHWAY – CHANGING BEHAVIOUR

Speaker: Åsa Sandberg


15:50

PATHWAY – FUTURE BEHAVIOUR

Speaker: Peter Nordin


16:35

PATHWAY – THE BEHAVIOUR STARTS WITHIN 

Keynote speaker: Martin Gran


18:00

DESIGNERS NIGHT

Join us with friends and colleagues for a fabulous night with BBQ, drinks, music and party!

An unique opportunity to meet your next business opportunity, connect with some of the most important actors in the business.


*This schedule is subject to change

“If you think good design is expensive, you should look at the cost of bad design.”

- DR. RALF SPETH

REGISTRATION

The topic is hot, the speakers knowledgable, and this year the cost is free!

Seats are limited, so reserve your spot now.

JOIN US!

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Contact

Semcon Sweden HQLindholmsallén 2417 80 GöteborgPhone: +46 (0)31-721 00 00 Email: info@designdays.seHomepage: http://www.semcon.com
Lindholmsallén 2, 417 55 Göteborg